To help dealership employees access data needed to close deals faster, ChannelNet, with Hyundai Capital America, has upgraded its dealer portal, adding mobile use and customizing it to fit the duties of multiple staffers.
Hyundai Capital is the first auto lender to use the updated program. Hyundai Capital’s dealer portal has more than 10,000 registered users, including dealership general managers, business development managers, sales staff, Hyundai and Kia field sales staff and other corporate employees. Use of the dealer portal has grown 54 percent since its Hyundai Capital added the upgrade late last year, according to ChannelNet CEO Paula Tompkins.
“What people need to do their job is now at their fingertips, when they want it and where they want it,” she said. “The portal is now a one-stop shop for everything the dealership’s staff needs from the captive finance company and other third-party vendors.”
For example, Tompkins said, salespeople walking around the lot or showroom with a smartphone or tablet “can instantly tell consumers what incentives are available on a specific vehicle.”
Hyundai Capital has partnered with ChannelNet since 2010, said Erick Gonzalez, national sales director for Hyundai Motor Finance at Hyundai Capital America.
“We knew the importance of having a one-stop shop for all of our dealer interaction, connectivity, functionality, transactional capability, communication,” Gonzalez told Automotive News.
Six months after the partnership was formed, the dealer portal launched, and within 81 days, every Hyundai dealership had at least one user registered, he said. In late 2016, the captive launched the updated version of the dealer portal, “which is one of the very few mobile-ready, interactive, customizable [programs] at a user level,” Gonzalez said.