DETROIT -- Zipcar Inc. has closed its Detroit workspace as part of the company's move to reduce its "physical presence."
The Cambridge, Mass.-based car rental company still loans out more than 50 cars by the hour or day in more than 20 Detroit locations. But it has been "thinking differently about the value" of having so many office spaces, instead focusing more on digital transactions, said Katelyn Chesley, a public relations specialist for Zipcar.
The downtown Detroit location at 1528 Woodward Ave., which Zipcar calls a "co-working space" -- not an office, because it was not open to customers -- is no longer in operation, Chesley told Crain's Detroit Business in an email Tuesday. Crain's is an affiliate of Automotive News.
The company's technology operates on a "self-service" model, allowing customers to complete their orders online, on the phone or using the Zipcar app, she said.
"Our members, many of whom don't own cars, value the convenience of doing business virtually," Chesley said.
New Jersey-based Avis Budget Group Inc. bought Zipcar in 2013. Zipcar said in a statement on Feb. 2 this year that Zipcar and Avis will "consolidate many local market operations." That consolidation includes job cuts, the Boston Globe reported, citing information from Zipcar spokesman Justin Holmes.
Zipcar did not provide more details on the Detroit space's closing, how many people worked there, revenue or status of other offices in the U.S.