Part defensive driving course, part unofficial r&d lab, part business opportunity.
There's really no downside to the B.R.A.K.E.S. program at Hendrick Kia of Concord, in North Carolina, as Service Manager Karri Carbon sees it.
B.R.A.K.E.S. stands for Be Responsible and Keep Everyone Safe. It's a nonprofit organization founded in 2008 by former National Hot Rod Association drag racer Doug Herbert, who had just lost his sons Jon and James in a car crash. He started the nonprofit to train teen drivers -- and their parents -- about safe and defensive driving.
Since then, the B.R.A.K.E.S. program has trained some 22,000 teen drivers, according to the organization. It has held classes in 20 states and attracted students from 43 states and three countries. The classes are free, though parents must pay a refundable $99 deposit to ensure attendance.