They've got a portfolio of monster classic rock hits that stretches back to the '70s. And auto dealers have acres of cars to sell. The arena rock band Foreigner thinks there's a mutual opportunity there.
Foreigner is inviting car retailers to give them a call -- the band will book dealer visits in the vicinity of its various concerts, which usually number about 100 a year. The band is touring to celebrate its 40th anniversary as a hit machine.
Foreigner's proposal, laid out during the National Automobile Dealers Association convention in New Orleans, is this: Foreigner comes to a dealership. The store advertises the visit, inviting local media and anybody else in the community who ever cranked up the radio to "Feels Like the First Time," "Hot Blooded" or "Cold as Ice." Customers can pay to take a test drive in whatever car appeals to them. And the resulting funds go to a local high school choir, which performs the Foreigner hit "I Want to Know What Love Is" during the event.
"We're flexible," Kelly Hansen, the band's current lead singer, told Automotive News during the convention, where the band performed.
"We want to help raise money for schools, and we think local dealers will want to help us," he said. "But if a dealer has another charity that's important to them, we'll help."
What's in it for the dealer, beyond the charitable?
"It's a positive way to motivate people to raise money and awareness," Hansen said. "It helps everybody. And what a cool way to bring 100 or so people into your dealership to test drive cars."