BMW’s former head of U.S. sales is joining a major private dealership group.
Petter Witt, 42, becomes Holman Automotive Group Inc.’s platform vice president for the Northeast, effective Feb. 6. Holman, in Maple Shade, N.J., has 33 dealerships selling 17 brands.
Witt, who joined BMW North America in 1999 and is a former Automotive News Rising Star, was executive vice president of operations, responsible for all of BMW’s U.S. sales operations, since May.
“His wealth of experience in the retail automotive sector combined with his global perspective of the automotive industry will bring tremendous value,” said Brian Bates, CEO of Holman Consumer Services in a statement. “I could not imagine a better fit.”
Witt hails from Philadelphia. He will oversee Holman’s 10 stores in Pennsylvania and New Jersey, with the general managers of those stores reporting to him. He takes the place of, and reports to, Gene Welsh, who moves up to become Holman’s executive vice president.
Witt also will work on Holman’s executive team as a liaison between the retailer and the brands Holman sells, Bates said.
While at BMW, Witt held several leadership positions. He worked in Munich as sales director for Africa, the Caribbean and Eastern Europe. In 2013, he became the managing director of BMW Sweden, and returned to the U.S. in 2014 to serve as regional vice president of the Western region for BMW of North America. During that time, the Western Region became the largest market in the U.S. for the first time since 2006.