NEW ORLEANS -- The launch of the Rogue Sport this spring will dominate Nissan's product activity in 2017, and the automaker assured dealers at the brand's make meeting at the NADA convention that it will be in ample supply.
Nissan executives did not reveal pricing plans for the imported model, a slightly smaller and racier version of the popular Rogue. But according to people in the meeting, the executives said the new product will come in below the Rogue in price.
"It's going to be a real volume product," said one of the attendees, Justin Crain, general manager of Burleson Nissan in Burleson, Texas. "It's not a niche vehicle. For a while, we had the Rogue Select to sell as a less expensive alternative, for around $19,000. The new model will be another great opportunity."
Jose Munoz, chairman of Nissan North America, presented a global overview of what Nissan is doing and where it hopes to shift its product line in the coming years. Munoz told dealers that the push to autonomous drive technology is a very real part of the product plan, and he presented a marketing video that was created to advertise autonomous vehicles in Japan.