NEW ORLEANS -- Toyota expects strong sales this year on the launch of a new-generation Camry, the introduction of the C-HR crossover and better light-truck supply, executives told dealers during the make meeting at the NADA convention.
"We expect to have a good, strong industry, have a much better mix, add C-HR, launch Camry," said Bill Fay, general manager of the Toyota Division, who outlined remarks in the automaker's presentation made to dealers at the meeting. "So that's a formula for a fair amount of optimism going into the year."
Toyota Division's U.S. sales last year were down 1.7 percent to just over 2.1 million vehicles.
For 2017, sales of the RAV4 cross-over could be pushed to around 400,000, beating out the Camry for the first time. "This could be the year that the best-selling car in America is not Toyota's best-selling model," Fay said in an interview on the sidelines of the convention.