It's no secret that sedan sales have dipped in recent years as consumers turn to more versatile crossovers.
But when it comes to the Impreza, Subaru dealer John Ellis sees a different story. Ellis' store, Subaru of Gwinnett in suburban Atlanta, can't keep the car in stock.
"Our sales depend on production. We're selling just about everything we can get our hands on," Ellis told Automotive News. "I can't tell you what the production numbers are. The only thing I can tell you is I don't have any in stock because we sold them all."
He added, "The new Impreza is definitely picking up. In past years, it was pretty slow. Today, it's a fantastic car."
The 2017 Subaru Impreza is the automaker's first to use the Subaru Global Platform, which is "designed to enhance safety, comfort, agility and driving pleasure," the company said. The first American-built Impreza rolled off the line in November at its Lafayette, Ind., plant.
Impreza sales were down 17 percent in 2016, to 55,238 units. Even so, dealers are excited about the launch of a redesigned Impreza this year.
The optimism goes beyond the Impreza. The brand's sales jumped 5.6 percent to 615,132 units -- and dealers now have set their sights on Subaru's sales target of 670,000 for 2017.
The sales target was a key topic during Subaru's make meeting.
Thomas Doll, Subaru of America COO, said he expects the demand to reach the 670,000 mark even though vehicle sales are expected to hit a plateau after a run of record performance by the industry.
Doll told Automotive News: "Trying to get that in a flat market is a little bit more challenging, but we believe with the demand levels we have and our owner retention and great loyalty programs, we'll be able to achieve that target."