NEW ORLEANS -- A new NADA social media initiative will highlight the positive influences auto dealerships have in communities nationwide, new NADA Chairman Mark Scarpelli said during his introductory remarks at the convention.
Scarpelli, who took over for 2016 NADA Chairman Jeff Carlson, announced the launch of MyDealership.org, a new website focused on sharing the perspectives of customers, dealership staff and local community leaders.
The website is designed to shine a spotlight on the positive aspects of local dealerships, ranging from dealers' philanthropic endeavors to customers saving money on their vehicles, thus allowing them to redirect that saved money into the local economy.
"When local dealers compete against one another, customers win," Scarpelli said.
Scarpelli said he hopes to eventually get all of the roughly 16,500 dealerships nationwide signed up onto the website, which went live as part of NADA's 100th anniversary.
Speaking with Automotive News, Scarpelli said the website is part of a larger push to increase awareness of the benefits of dealerships nationwide, including among congressional lawmakers and the new administration.
"It's an educational site for everybody ... to go take a look at because we'll have some statistics on there; real-life stories of a family that's worked at a dealership, say, for 45 years; the outreach certain dealerships have in their community," he said.
As chairman, Scarpelli vowed to educate federal lawmakers and regulators on financing and other key issues.
"Just like Jeff Carlson before me, I will protect the business," Scarpelli said.
Jamie LaReau contributed to this report.