NEW ORLEANS -- Lincoln Motor Co. plans to follow up on its recent sales gains by focusing on unique customer service experiences.
At its make meeting at the NADA convention, Ford Motor Co.'s luxury brand touted its growth to dealers while promising to differentiate itself with new services for customers.
That includes pickup and delivery for all models for service work, which the brand launched last year and is rolling out nationwide. It has completed roughly 15,000 pickups and deliveries so far.
"For luxury customers, time is the ultimate luxury," Kumar Galhotra, Lincoln's president, said after the meeting. "With pickup and delivery, they don't have to take half a day out of their life to get their car serviced."
The brand teased other service experiences, but officials did not offer specifics.
In 2016, Lincoln sold 111,724 vehicles in the U.S., good for eighth place among luxury makes.
"We had a great year last year, and everybody's happy with the result," Luis Somoano, chairman of the Lincoln National Dealer Council, said after the meeting. "Hopefully with a full year of Continental, we can keep moving forward."
Dealers were encouraged by the first few months of sales of the Continental flagship sedan and are hopeful that the redesigned Navigator SUV can provide a sales punch at the end of the year.
Some dealers are concerned with the amount of product the brand offers, but most are waiting for the company to deliver two yet-to-be-named products by the end of the decade.
"We always want more, but we're being patient," Somoano said.