Sales of sedans and other cars fell to the lowest level in six years last month, while light trucks set a January record.
In other words, the clamor for more crossovers and SUVs shows no signs of fading anytime soon. And it could mean the end of the Toyota Camry's 15-year reign as the nation's top-selling car.
This year's battle for that distinction may come down to two smaller cars, the Toyota Corolla and Honda Civic. Both outsold the Camry last month, as did four crossovers.
As a whole, car sales have been ugly. But January's numbers showed that the smaller end of the car market still has more life left in it.
Sales of cars classified as compact or smaller declined only 3 percent last month, while midsize and larger cars plunged 23 percent. Including luxury and sporty nameplates, more than half of the cars sold in January were compact or smaller, up from 47 percent a year ago.
The Ford Fiesta, Hyundai Accent, Toyota Yaris and Chevrolet Cruze all posted gains of nearly 40 percent last month. The Chevy Spark jumped 51 percent.
"These small cars are really your entry-level new cars," said Tim Fleming, an analyst with Kelley Blue Book. "There's always going to be a market for that kind of car simply because of the price point. It's the midsize to full-size car range that people are instead going into SUVs."
Because those smaller cars sell at lower prices, many of them are imported from countries with cheaper labor, including the Spark from South Korea, and the Fiesta from Mexico. That dynamic adds another layer to the discussions surrounding President Donald Trump's threat to tax vehicles imported from Mexico and other Republican tax proposals that would target imports for new taxes.