Pick someone at random. Not someone too close to your age, that's too easy. Someone who might be unexpected, who might pack a surprise.
This is how I chose Dave Guilford, an Automotive News editor, to join me in my car, pull up Spotify, and trade off choosing songs til we both stumbled on something we love. Not just tolerate, but legitimately love.
Why were we spending valuable working hours jamming out in my car?
A few years ago, WIRED published an article about how the nascent sharing economy was a breakthrough not only for technology, but also for societal norms. They wrote that companies like Airbnb and Uber and Lyft were enabling us to overcome our fears and “trust our fellow human beings.”
Today, you can see this trend accelerating with services like UberPOOL and Via, which encourage perfect strangers to share a backseat to their destination. In the future though, this creates a unique problem. The overwhelming trend in car design is toward personalization, or, in industry terms, making the car your third living space.
In its simplest form, this means seats automatically adjusting to your height. But personalization gets more complex when you’re thinking about shared experiences, like climate control, or, say, music?
"It's difficult enough getting in the car with a total stranger sitting right beside you, but then, when it comes to entertainment, do you want to listen to their song or do you want to listen to your song?" said Brian Hamilton, the head of auto at GraceNote, a music classification and discovery company.
Hamilton has spent nearly two decades thinking of new, innovative ways to deliver what you want to hear, when you want to hear it, wherever you are. Now, for car-pooling, he has a concept for finding the commonalities between any two individuals music profiles.
Thus, Guilford and I spent an hour trying to match our music profiles. Listen to the latest Futurismo Byte above, or click here to learn how to subscribe.