The next stage of Mercedes-Benz's styling evolution will begin next year with a revamped A-class compact that will have a "predator face" grille and rounder contours than the current model, chief designer Gorden Wagener said.
The A class is not sold in the U.S., but the new one will suggest design cues for later Mercedes models offered here.
"It's our job to reinvent ourselves," Wagener said while presenting a mock-up of the new A class in a blacked-out room at Mercedes headquarters in Germany. "It'll be a very sporty, aggressive car, even as it's pared back and pure."
Wagener didn't reveal details about the A-class design, but he said it will achieve a contoured look with light bouncing off curves, creating sporty proportions through shadows rather than metal edges that direct the eye. The typical Mercedes trapezoidal grille shape will change to a more aggressive, evenly elongated form with teethlike grates.
"There will be a predator face at the front," he said, adding that the new look will reduce some of the traits that he had introduced, such as creases in the car's side, which will drop to one from three. "Creases have had their day."