Evox, a provider of automotive virtual reality technology and stock imagery for websites, is showing the newly launched RelayCars Pro. The company calls it a virtual reality tool that helps dealers "guide car shoppers through an engaging first-person experience," which puts a modern spin on vehicle research. The VR app can run on most Android devices, the company says. Where: Booth 4153.
Another virtual reality company, Izmocars, believes dealers can use the technology at venues outside of their stores. For instance, VR stations could be set up at shopping malls to reel people in and market vehicles. The company’s VR offering gives viewers narrated walkarounds of vehicles and test drives. The technology could also have a place in the waiting areas of service shops, where people could get previews of how their vehicles will look once accessories are added to them. WHERE: Booth 1355