Clarivoy claims to have solved an age-old problem for auto retailers: determining which marketing dollar really brought a customer into the store. By integrating with Google AdWords, Clarivoy's proprietary sales-attribution tool identifies both online and offline purchase paths of buyers, including those who remain anonymous. Clarivoy says a large percentage of sales can now be properly attributed to specific keyword, YouTube and display campaigns. The approach lets dealers see a consumer's full purchase path through paid search, display ads, TV, email, third-party websites, social and brand website, to determine the influence of each channel's contribution. Where: Booth 3475.