So while the I.D. hatchback first shown at last year's Paris auto show is the new Golf for the next decade, this Buzz concept embodies the characteristics of a "New Volkswagen" better than any model shown since the company's diesel scandal broke late 2015.
Its design evokes a modern purity with a clean dashboard purged of the usual console equipment in favor of a single central control tablet and a windshield that boasts an embedded augmented reality display.
The greenhouse, larger than that of normal minivans, emphasizes transparency with plenty of natural light thanks to the large glass side windows and a massive skyroof.
Emissions are zero thanks to its pure electric drive powered by a 111 kilowatt-hour lithium-ion battery, bigger than the largest offered on a Tesla Model X. (Indirect carbon emissions from the production of batteries in general remain however substantial and are an often overlooked aspect of the well-to-wheel carbon footprint of EVs).
Clean, transparent, likable
Best of all its cheerful face can literally light up into a friendly smile. Clean, transparent, likable -- the Buzz pretty much sums up VW’s new brand positioning strategy.
Only through the new MEB architecture with the battery on the floor could the iconic front looks largely be reconstructed while still adhering to today's pedestrian crash regulations. The reason why the original T1s had that essentially flat nose was due to its Beetle-like rear engine layout, which was abandoned nearly thirty years ago when the fourth generation Transporter "T4" debuted in 1990.