The Ranger was last sold in the United States in 2011, but the company continues to build and sell the midsize truck globally. Ford discontinued the Bronco in 1996.
The automaker did not offer many details on the vehicles, but Executive Chairman Bill Ford noted Bronco will be a body-on-frame utility that’s made on Ford’s T-6 midsize truck platform, similar to the Ranger.
“It will be a true, tough Bronco,” Ford said. “A real off-road vehicle.”
Hinrichs said the Ranger will have the same architecture as the Ranger that’s currently sold globally, but will have unique front-end styling and other North American-specific designs.
Ford said there’s customer demand for both vehicles
“We had the capacity both in our facilities and our product development cycle to reintroduce these vehicles,” he said. “It’s the right time and I’m very excited for it.”
Ford said the return of Ranger and Bronco will not result in any changes to employment at Michigan Assembly Plant. The Bronco will be one of five new SUVs the automaker is introducing globally by 2020.
He also said the company isn’t concerned that the midsize pickup will cannibalize its venerable F-150. In total, Ford sold more than 820,000 F-series trucks in 2016.
“I think the best thing is when you cannibalize yourself,” Ford said. “I’m sure some of that will happen. But I’d rather do it than have someone else do it.”