DETROIT -- Toyota is giving its eighth-generation Camry bolder styling, better handling, upscale interior materials and sportier driving dynamics, hoping to defy the stereotypes of bland Japanese sedans and fortify America’s best-selling car against the flight to crossovers.
The 2018 Camry, unveiled Monday at the Detroit auto show, is built on Toyota’s new global platform, with fresh mechanicals. But perhaps the biggest break from the past is the sedan’s more sculptured design. The design language, which Toyota calls “keen look,” features a two-piece grille, body panels that flow into each other more smoothly and more aggressive front and rear fenders.
Toyota hopes to inject some life into the family-sedan segment as consumers turn in droves to utility vehicles. That shift has forced Toyota to jack up incentives on the outgoing Camry to clear out bloated inventories and defend its title as the best-selling car in the U.S. Camry sales fell 9.5 percent last year to 388,618 units, contributing to a 2 percent drop in Toyota Motor Sales U.S.A.'s overall U.S. deliveries.