Former BMW executive Ed Robinson is the new CEO of Midwestern Auto Group, effective today, Jan. 9.
Robinson, 62, retired as CEO of BMW Group Financial Services for the Americas on Dec. 31. Now he has laid out an ambitious plan to grow the suburban Columbus, Ohio, dealership group over the next 12 to 24 months, including some steps that are at odds with what luxury automakers often want their dealers to do.
Robinson told Automotive News he will trim the dealership group's costs, boost profits, expand the group's footprint and improve customer satisfaction. His plans include slashing inventory, reducing service-loaner fleet costs, improving talent retention and acquiring other stores.
"That sounds like an 18-hour-day, six-days-a-week [program] to me," said Mark Brentlinger, owner of Midwestern Auto Group. He hired Robinson. "That's a big agenda. But I know it's achievable, and we have a strong base to start."