Ford's "A" game
“This is their A game in terms of what they believe will keep the sales streak going,” said Dave Sullivan, manager of product analysis at AutoPacific.
The updated engines should help improve the truck’s fuel-economy ratings, which haven’t beat Fiat Chrysler’s segment-leading Ram, even after Ford’s lightweighting efforts. The most recent F-150 with a 2.7-liter EcoBoost engine gets 19 mpg city, 26 mpg highway and 22 mpg combined, trailing the Ram 1500 diesel engine’s 21 mpg city, 29 mpg highway and 24 mpg combined rating.
“Aluminum was only half the fuel-efficiency equation,” Sullivan said. “They’re now bringing the second half -- the powertrain -- to the equation.”
The 2018 pickup is scheduled to be unveiled later Sunday. The optional diesel motor will be the first offered on the truck since it went on sale in 1975.
“We’re continually innovating for our customers,” said Todd Eckert, group marketing manager for the F-150. “It’s a leader continuing to lead.”