It's unclear what, if anything, Ford Motor Co. plans to reveal at the 2017 North American International Auto Show.
A spokesman for the automaker said it will have "all-day programming" at Joe Louis Arena, including product news, but declined to comment further. He did not say if Ford plans to unveil a new vehicle at its 9:05 a.m. Monday press conference, or if it will unveil a vehicle at an off-site event before the show, as has been the trend with some automakers in recent years.
The Detroit show will signal the start of a busy product year for Ford. The automaker is likely to reveal midcycle updates to its F-150 pickup and Mustang pony car early in the year, if not at the show. Both vehicles were recently spied together testing in Dearborn.
We're also likely to hear an update on one or more of the 13 new electrified vehicles Ford plans to add to its lineup before the end of the decade. We could also find out the first of four new utility nameplates Ford is adding by 2020.
And with a 2018 production date expected, Ford is likely to formally reveal its Ranger midsize pickup at some point this year.
Whatever it reveals in Detroit, Ford will have plenty of space to show it off. Its show floor display inside Cobo Center will take up 49,106 square feet.
Last January, Ford used the Detroit auto show to reveal its midcycle update to the Fusion sedan, including a new sport model. It also introduced FordPass, an app-based platform that allows customers to do things like unlock their cars or find parking via a smartphone.
Ford's last truly new vehicle reveal in Detroit came at the 2015 show, when it unveiled the GT supercar alongside the Raptor performance truck and Mustang Shelby GT350R.