Collura said the popularity of the Rogue is what drives strong traffic in the store, not so much the Star Wars marketing campaign. Collura, Kuna and Rosen agreed December will be a month to match the Rogue’s record November sales.
The Rogue’s U.S. sales surged 18 percent to 26,629 vehicles in November. For the first 11 months, sales gained 11 percent to 289,427 vehicles -- topping the Altima by 6,810 to be the brand’s top-selling U.S. nameplate.
Jeremy Tucker, vice president of marketing communications and media at Nissan North America, said year-over-year web traffic for the Rogue on ChooseNissan.com increased as much 300 percent following the announcement of the limited-edition Rogue model and the launch of the film.
Google’s trending data also showed user search interest for “Nissan Rogue” rapidly rose the week of Dec. 16 and peaked on Dec. 25.
While Edmunds.com said it saw no lift in web traffic from the days following the Dec. 16 movie release, Cox Automotive said searches for new Rogues on Autotrader were up 146 percent from the daily average on Dec. 15 and 63 percent Dec. 16. Some theaters started showing the movie the afternoon of Dec. 15.