General Motors said it selected marketing and public relations agency FleishmanHillard as GM’s sole communications agency of record, replacing several other agencies.
FleishmanHillard was one of the few agencies previously handling GM, but will now work alone in a move that will make communications “more effective and drive more disciplined execution,” said GM spokeswoman Joanne Krell. She did not name the other agencies.
FleishmanHillard, which is based in St. Louis and has an office in Detroit, will begin its three-year contract with GM in mid-January. The agency won’t be working on vehicle product brands but “the brand known as GM,” Krell said.
That includes global product development, internal policy and advanced technology communications, as well as corporate communications. The agency will also cover content, message development, brand construction and crisis and reputation management.
While FleishmanHillard will start operating in the U.S., Krell said global work down the road is “likely.
“We chose Fleishman after a significant search because we thought they had great depth and breadth, a strong team to help us get to where we need to go … and great creativity,” Krell told Automotive News. “We’re looking forward to continuing our relationship with them.”
FleishmanHillard CEO John Saunders said in an emailed statement: “It’s a rare opportunity to help take a storied brand like General Motors into a fresh new space. We are beyond thrilled to be selected as their strategic partner to help bring about such positive, transformative change with disciplined execution.”