Jaguar's carefully polished heritage took a bash last week when the historic London dealership that serviced the queen's own cars announced it was closing shop, citing the onerous demands to stay within Jaguar Land Rover's franchise network.
It didn't help either that RA Creamer & Son's current manager, Michael Quinn, is the grandson of Jaguar's illustrious founder, William Lyons.
Quinn had long known that the dealership's quirky location in a series of former stables down a backstreet of London's chic Kensington district made it virtually impossible to comply with JLR's franchise rules. For example, how to provide customer parking in a street where parking is forbidden.
"The trouble is, the game is moving on," he told Automotive News last year.
The company was started in 1927 by Roland Creamer, a chauffeur who fixed cars in his downtime. His son Syd expanded it and took on the Jaguar franchise to sell and service limos and sports cars to the monied locals, one of whom happened to be Queen Elizabeth II.