The kit, which retails for $59.99 online only, includes a wash, cream wax, quick detailer, tire and trim dressing, wax and dressing applicator pads and a microfiber towel.
The lineup is to expand to include waxes, soaps, cleaners, protectants, dressings and accessories, according to a press release.
Leno and his detailing team worked with product engineers and chemists to develop vehicle care formulas and partnered with AP51, a detailing supply and chemical development company in Burbank, Calif., for the products.
“When you fix something with your hands, it gives you a sense of accomplishment,” Leno said in a statement. “A sense of self-worth. Then, when you actually get to drive and enjoy the fruits of your labor, the work becomes worth it.”
Leno, who became a household name from hosting “The Tonight Show,” has remained on national TV with “Jay Leno’s Garage” on CNBC. The show features various vehicles, often including Leno’s own collection.