LOS ANGELES -- Toyota is working to rebalance its U.S. portfolio and production to get its roughly 50-50 car-truck sales split more in line with a market that's running 60-40 in favor of light trucks.
As part of its push, the company has a new weapon in its arsenal: the aggressively styled C-HR, shown in its U.S. form at the Los Angeles Auto Show this month. The subcompact crossover fills a big hole in Toyota's truck lineup, and executives say it's likely to make a big splash beginning in the spring.
"It's not always that Toyota has a product that will stand out in the market," said Bill Fay, general manager of the Toyota division, "but we're optimistic based on the feedback we've gotten so far."
The new crossover -- which will compete against vehicles such as the Chevy Trax, Nissan Juke, Honda HR-V and Mazda CX-3 -- is a top item on dealers' wish lists. The small crossovers are a critical entry point to the brand for young new-vehicle buyers, those trading up from small cars, and empty-nesters downsizing from larger cars and utility vehicles.