LOS ANGELES -- Electric cars are taking a back seat to more profitable trucks, crossovers and SUVs at this year's Los Angeles Auto Show, a venue that recently has been a showcase for green cars.
Despite Tesla Motors' bold bet on consumer demand for EVs, traditional automakers at the show are pushing the trucks and SUVs that generate fat profits, in a reflection of how cheaper gasoline is influencing consumer spending.
To view the all-electric Chevy Bolt, billed by General Motors as the future of EVs, a potential buyer must first wade through myriad displays of trucks and SUVs at the Chevrolet section.
Underscoring how trucks are still the meat and potatoes of the traditional auto industry -- and extremely popular in Southern California -- Chevrolet constructed a rugged off-road circuit on Tuesday to show off the power of its off-road pickup, the 2017 Colorado ZR2.
Chevrolet Marketing Director Steve Majoros told Reuters brands such as the Bolt "are important to our business, important to our image, but they kind of live on the fringes when it comes to volume."
Majoros said there was "a lot of built-up demand" for the Bolt ahead of its Dec. 1 advertising launch in key markets.