DETROIT -- Ford Motor Co. spent a divisive election season defending itself from repeated attacks for moving work to Mexico.
Now it looks like Ford will have to do the same for the next four years.
President-elect Donald Trump made the Dearborn automaker a campaign trail poster child for greedy corporations that spurn U.S. workers for cheap labor south of the border. That narrative contrasts with Ford's post-recession image as an American success story that didn't take the government bailout money that its crosstown rivals needed to survive.
It's likely to have an effect on how the public views the company, experts say.
"There's been a constant pounding on that brand," said Michael Bernacchi, a marketing professor at the University of Detroit Mercy. "Eventually, when you're pounding on something like that, it's going to have an impact."