The Takata inflator crisis -- the largest safety recall in U.S. history -- has affected 15 automakers and led to the recall through 2019 of nearly 70 million inflators in U.S. vehicles. Honda and Acura vehicles make up 10.7 million of that total.
Honda has gone so far as to scour salvage yards and auto recyclers across the country to find its vehicles with affected airbag modules and has purchased thousands to keep them from returning to the road.
Honda approached CCC with the idea for the program, citing its 60 percent market share of the industry's data services, with Mitchell and Audatex splitting the rest. If the collaboration between Honda and CCC proves successful, the automaker might reach out to the other companies to explore a similar program.
The automaker pays CCC for each VIN it identifies as having an open recall, and it recently has averaged more than 1,000 VIN matches a day, a Honda spokesman said. Many of these are older model Hondas that have passed through multiple owners, often the hardest consumer cohort to reach with a vehicle recall.
Eight of those matches have come from Vatche Derderian's three Fix Auto shops in the Los Angeles area. Fix Auto was already using CCC's data system so Derderian's shops didn't need to do anything to enable the notifications.
"I definitely applaud Honda for putting it out there to do this because then it gets us more involved with the OEM and what's going on with their vehicles," Derderian told Automotive News.
Plus, customers affected have been taken aback by the level of service such a notification implies, despite not coming from a Honda dealer.
"It feels really good to do something for the consumer beyond just repairing their vehicle," Derderian said.