He said the fact that the vehicle and the new Star Wars movie share the Rogue name was strictly a coincidence, but one that Nissan jumped on right away. Nissan is also preparing a 60-second Star Wars ad, to be shown at next month’s Los Angeles auto show.
“Once they announced the name of the movie it was an easy call. It’s a natural synergy,” Tucker said.
The movie, Rogue One: A Star Wars Story, debuts Dec. 16, while Nissan’s 30-second ad breaks on Monday during "Monday Night Football."
The ad will play up the safety technology used in the facelifted 2017 Rogue. The vehicle is reaching showrooms now, with new front and rear fascias and LED headlights. New safety features include forward emergency braking with pedestrian detection, which is optional on less-expensive trim and equipment levels.
The feature uses radar to sense an impending collision and apply the brakes, and an optical camera specifically to pick out pedestrians.