Depending on its scale, the nationwide rollout of the program could become Audi’s largest move yet into nontraditional business models in the U.S.
Last year, the company launched Audi on Demand, a smartphone-based daily rental service in San Francisco. It also launched Audi at Home, in which Audis are placed at high-end condominiums in Miami and San Francisco for residents to drive as a perk.
For now, the tenants of American Underground are an “ideal user group which helps us shape the service and perfect a unique user experience,” Thiemo Rusch, Audi of America’s senior director of vehicle sales and operation, said in a statement. “Piloting the service here gives us the necessary affirmation as we launch this new service nationally next year.”