Tech, an unusual name and a bit of Porsche: Geely Automobile's Lynk & CO 01 and what people are saying
Geely Automobile’s new global brand, Lynk & CO, will start sales of its first model, an SUV developed with Volvo Cars, in 2018 in Europe and the U.S. The launches will happen after the vehicle debuts in China late next year. The compact SUV will be called 01 and will be a hybrid powered by a 1.5-liter, three-cylinder gasoline engine and an electric motor. Here’s a look at what people are saying about the Lynk & CO 01.
“Design-wise, it's a handsome crossover that perhaps has more in common with the Porsche Cayenne than the Volvo SUVs. It's got more techy details than most cars in the segment; head of Lynk & CO design Andreas Nilsson says it was designed to appeal to "extremely tech-savvy" users, whose smartphone is an "integral part of their lives." Inside, taking a cue from Tesla, the dashboard is dominated by a large touchscreen. It's techy and handsome, but entirely in line with the modern, luxury cars of today.”
“While the 01 has an unusual name, its distinctive exterior styling has a mix of design cues from the Volvo Concept 40.1 and is roughly the same size as a Nissan Rogue. We even get a hint of an Alfa Romeo 4C with the headlights. Lynk & CO hasn't released all of the details, but it will have a panoramic roof, wireless charging, and a massive 10-inch touchscreen with voice-activated controls on the inside. Another benefit to using Volvo's parts bin would be for the automaker's extensive safety features, which should make an appearance on the 01, too.”
“The Lynk & CO 01 is a well-proportioned SUV, about the size of a Nissan Rogue or a Jeep Cherokee, with structured, muscular surfaces. Signature design elements that will appear on other Lynk & CO models include the LED daylight running lamps on the horizontal surfaces at the forward corners of the front fenders, the full-width grille with discreetly disguised headlights, and what Horbury calls a “shark’s fin” graphic on the rear pillar. The 01 also features a strong greenhouse graphic that allows for a range of color treatments, including a different-colored roof. At the rear is a black band with Lynk & Co in expensive-looking chrome lettering.”
“Lynk & CO sounds like a fashion brand because Geely wanted it to sound like a fashion brand. Forget the similarity to "Lincoln;" Geely wanted something very "digital" and fresh. They also knew the world already has plenty of car brands, so to launch one, first, they had to find an approach that suggests the exact opposite.”
“You probably haven’t heard of Lynk & CO It’s an all-new carmaker from Geely, Volvo’s Chinese owners, and this is its first model – the imaginatively titled 01. It’s a Qashqai-sized crossover based on the same platform as the forthcoming Volvo XC40, and was designed under the watchful eye of former Volvo design boss Peter Horbury.
"There’s a bit of Porsche Cayenne in there, and a bit of Kia Sportage around the headlights, but all in all we think it’s a decent looking thing. Lynk is also promising the 01 will be the world’s most connected car, with an always-on internet connection and a ‘share’ function that lets you grant access to others with ‘digital keys.'"
“New car brands don’t come around every day, and when they do, they never launch with a real, honest-to-God, physical car at the ready. I should say “almost never,” as Chinese automaker Geely’s collaboration with Volvo has already yielded automotive fruit. That comes as a relief after the company told us to “think beyond the car.” Sure, Lynk & Co’s marketing hype is still omnipresent, but now there is something tangible to attach it to.”
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.