Collinet is always looking for ways to do things better for his employees and his customers. He leads a team of around 50 employees at a dealership that has had 27 percent growth each of the past four years. It now sells about 500 new and 400 used vehicles a year. Keeping employees engaged and feeling like they're part of a family is a priority.
When Collinet says "family," he isn't talking about just the employees.
"I have a standing thing," he said. "Any new baby or any new puppy -- you have to come and take a picture with me."
That's right. Any new addition, human or canine, to the extended dealership family comes in for a picture with the boss. The photo is displayed at the dealership.
"Business is tough enough as it is," Collinet said. "If it's just all about business, sometimes you lose sight that there's someone, something beyond that."
When it came time for the annual holiday party, the leadership team members decided, as with working hours, to take a close look at what they had done in the past.
Every year, the dealership would spend the same amount on food and wine for a party at work, and some people, but not many, would show up. Few families would participate.