Wait, what? Apple hasn't figured out the auto industry by now?
Indeed, there's more bad news about Project Titan, Apple's venture into the car business. Bloomberg reports that Apple executives have given the auto team a deadline of late next year to prove the feasibility of its self-driving system and decide on a final direction for the project. An Apple spokesman declined to comment.
Meanwhile, sources told Bloomberg that the tech giant has significantly scaled back its auto ambitions, leading to hundreds of job cuts and a new direction that, for now at least, does not include building its own car.
Among other things, the sources say Apple has struggled to get a handle on complex automotive supply chains. In smartphones, Apple wields tremendous power and can secure exclusive rights to parts from suppliers. In the auto world, however, the heavy investment required to make auto parts means suppliers are less willing to commit their products to a vehicle like Apple's, which may have initially shipped in small quantities.
"When they started digging into the details of what that would entail, it likely became an intractable problem," said Eric Paul Dennis, an analyst at the Center for Automotive Research.