Nissan North America Chairman Jose Munoz, who is driving hard to achieve a 10 percent U.S. market share for the group, will speak at the Automotive News World Congress on Jan. 10.
Combined Nissan and Infiniti sales are up 5.4 percent this year, and through September, the group's share has climbed to 9.0 percent from 8.6 percent over the same period in 2015.
Key to Munoz's strategy is increasing Nissan's share of the light-truck market. In August, Nissan rolled out a half-ton variant of the 2017 Titan full-size pickup, a redesigned 2017 Armada full-size SUV and a freshened 2017 Pathfinder midsize crossover. The freshened 2017 Rogue compact crossover is due in November.
Munoz, a native of Spain, has been in charge of Nissan's North American operations and an executive vice president with Nissan Motor Co. since January 2014. He previously took Nissan to new heights in Mexico.
After being named president of Nissan Mexicana in 2009, he led the company to a market share that was higher than Nissan held in any country. He also was responsible for developing key dealership network initiatives in Mexico.
Munoz joined Nissan in Europe in 2004 after five years with Toyota Motor Marketing Europe. He took over dealer development for Nissan Europe and then headed Nissan Iberia, overseeing operations in Spain and Portugal.