Q: How is your work with Microsoft HoloLens virtual reality developing, and what are your plans for it?
A: We have an execution that has gone around the world using the S90 in augmented reality in HoloLens. It has been on display in Norway and Germany. We hope to get it to the U.S. soon. It is an experience where you wear the goggles and you'll see the S90 in different shapes and forms. Today, it's only used in pop-up stores and media events ... . It's exciting. It's not really scalable. It's a small setting, so we can't take too many people. We're happy to offer this and try it out.
In an interview with staff reporter Vince Bond Jr., at last month’s Automotive News Marketing Seminar in New York.