Acclaimed photographer Annie Leibovitz, perhaps best known for her iconic covers for Rolling Stone and Vanity Fair, goes behind the lens for a campaign promoting the 2017 Lincoln Continental, what the brand says is her “first foray into car photography.”
With the tagline “That’s Continental,” the print campaign consists of cinematic images that a follow a road trip theme, inspired by Leibovitz’s childhood travels with her father.
“She said that’s how she first developed her photographic eye -- by looking out the back window at the horizontal framing of the landscapes of America,” John Emmert, Lincoln's group marketing manager, said in a statement. “And in this story, the Continental is the key character that enables a memorable journey.”
Leibovitz captured non-professional models, including a film director, the director’s dog, a musician and an actor. She shot in and around New York City, in both urban and rural settings. The photo spreads began appearing in print publications and in social media last week.
Lincoln launched the Continental last month in the U.S. with 775 units sold.