Mustang 22, Camaro 1. That's the score in the past 23 months between the country's two most popular sports cars.
After trailing the Ford Mustang every month since November 2014, the Chevrolet Camaro finally got a turn at the top in September. Camaro sales rose 25 percent to 6,577 units, 148 more than the Mustang, whose sales fell 32 percent.
That was after Chevy tripled Camaro incentives, from $1,080 in August to an average of $3,340 in September, according to Power Information Network. Mustang incentives declined $250 from August, to $2,960.
Chevy spokesman Jim Cain said Camaro incentives had been unusually low for most of the year, as the Mustang built up a lead of nearly 33,000 vehicles. Chevy upped the discounts for September when it started the month with a 139-day supply of the car, compared with 71 days for the Mustang.
"We wanted to reduce our 2016 model year inventories ahead of the 2017 launch, so we had very good offers in the marketplace," Cain said. "The result was a significant increase in retail market share and a very nice reduction in our inventories on dealer lots."
Cain said the Camaro's average transaction price rose more than $5,000 from a year ago, citing Power data.
The Camaro, which beat the Mustang every year from 2010 through 2014 and was redesigned in 2015, still has no chance to win the 2016 sports-car race. The Mustang, whose current generation is a year older, led 87,258 to 54,535 at the end of September.