To the Editor:
I disagree with him regarding Cadillac’s need for all the small-market dealers.
Premium luxury requires investment in people, processes and facilities.
I believe — and this gets me in trouble sometimes — that the facility element needs to be market appropriate. Iowa City does not have a Ritz. It has a Marriott, and for our clients that is appropriate.
I won’t have a building like one you would see in Los Angeles, but we do have exceptional service and customer care.
We could never be a single point with any of our franchises. What we can be is laser-focused on providing all our partners proper representation.
It is like the story about your breakfast this morning of bacon and eggs. The chicken was involved; the pig was committed. Too many chickens in the business today.
PATRICK LIND, General Manager, Carousel Motors (Audi-Volkswagen-Mazda-Mercedes-Benz), Iowa City, Iowa
P.S. When Johan de Nysschen was the head of Audi, his margin plan cost our store about 4 percent margin vs. a single-point Audi store in an approved facility. I told him at the time it was bitter medicine and complete BS. It was probably the best thing he ever did for the Audi franchise.