Ford used the presidential debate stage to launch its most engaging tweet of September.
After persistent attacks during the campaign by Republican presidential candidate Donald Trump on Ford moving some vehicle production to Mexico, the automaker’s top tweet of the month attempted to prove Ford’s commitment to U.S. jobs.
Early in the Trump’s first debate with Hillary Clinton on Sept. 26, Ford tweeted that it has more hourly employees and produces more vehicles in the U.S. than any other automaker. It included a graphic of the data in the tweet and received more than 3,000 “likes” and over 2,600 retweets.
The conversations around the tweet include multiple users asking the automaker more specifically about losing U.S. jobs to Mexico and Ford replying to a number of them, saying the move won’t be at the cost of U.S. jobs.
Ford’s tweet helped it recapture the top spot in Twitter engagement among automakers.
Ford had won four straight months since Automotive News started watching the April data in May until BMW briefly interrupted the streak by leading Twitter engagement in August.
Audi secured second place in September, followed by Chevrolet in third.
BMW landed in fourth place and Toyota took fifth, ListenFirst Media reported.
ListenFirst collects conversations about auto manufacturers, their vehicle models and their owned engagement -- or the engagement that’s directly attributed to their Twitter accounts. ListenFirst then normalizes the stats for total engagement to calculate and rank each company’s “share of voice.”
Second-place Audi’s best tweet was a sleek picture of its high-performance RS7. The tweet told other users they’ll understand what the “RS” -- “racing sport” in English -- means as soon as they hit the gas. The tweet received about 1,300 likes.
In third place, Chevrolet’s top tweet won more than 7,000 likes and 2,500 retweets for September. The tweet featured a video of the brand’s 2016 Chevrolet Mascots, a group of 11 children Chevrolet selects to be “mascots” at Manchester United soccer games.