Jaguar Land Rover's global Arch dealership corporate identity program, rolling out now, showcases shiny, all-enclosed service drives and an effort to almost literally break down the walls separating dealership operations.
"A lot of this is eliminating any separation between sales and service," Eric Johnston, vice president of customer service for Jaguar Land Rover North America, told Automotive News.
In the new store design, interior and exterior views are as open as possible. For example, glass walls allow customers in the showroom to see into the spick-and-span service area. Customers also have an unobstructed view of a designated certified used-vehicle sales area, the customer waiting area and a branded accessories boutique, Johnston said.
Tassos Panas, vice president of network development for JLR North America, said the "vast majority" of U.S. dealerships are expected to conform to the new corporate identity by 2020.