Jeep reported its first monthly sales decline since September 2013 Monday, pushing Fiat Chrysler’s U.S. sales down 0.9 percent in September.
The automaker posted sales of 192,883 vehicles for the month, including its first reported U.S. sales of the Alfa Romeo Giulia, which has yet to reach U.S. showrooms. FCA said 24 percent of its September sales went into fleets.
The sales drop came despite strong Ram sales, which helped its pickup outsell the Chevrolet Silverado for only the second time since 1999.
Jeep sales fell 2.7 percent in September, the brand’s first monthly decline since the month before the Cherokee first went on sale in the U.S. in October 2013. Wrangler, Compass, Renegade and Cherokee sales all declined by at least 12 percent from a year ago, while Grand Cherokee sales rose 18 percent and Patriot sales climbed 33 percent.
The U.S. is Jeep’s strongest global market.
Aggressive incentive programs -- with offerings of up to 20 percent off some pickups -- gave the Ram brand a big boost in September. FCA’s pickup and commercial van brand’s sales jumped 27 percent last month on a 29 percent jump in its pickup lineup and a 17 percent gain for the ProMaster large van. Incentives helped the Ram pickup outsell the Chevy Silverado for just the second time since 1999 and the first time since March 2014.
Dodge sales were off 5.7 percent in September, despite double-digit gains from both the Dodge Charger and Challenger. Sales of the Dart compact sedan, which ended production in September, fell 63 percent.
Chrysler sales fell 27 percent in the month, though sales of the Pacifica minivan stayed largely flat compared with the previous year’s sales of the vehicle it replaced, the Town & Country. Chrysler 200 sales, similar to those of the Dodge Dart, fell 68 percent. Production of the 200 is scheduled to end in December.
Fiat sales continued to struggle, down 30 percent in September, while Alfa Romeo sales fell 27 percent, despite the brand recording the first seven sales of its new Giulia sedan.
The company said it ended the month with 561,989 unsold vehicles on hand, a 73-day supply.