In-vehicle content delivery will be a major business opportunity to emerge from the proliferation of fully automated vehicles, says Elliot Garbus, general manager of transportation solutions for Intel. In a keynote address at an SAE International event in Michigan last week, Garbus said the estimated $5 billion market will come from idle drivers looking for things to do.
Intel exec: In-vehicle content delivery to be $5 billion industry
But before drivers fill their time with entertainment, the most useful in-vehicle content will likely be the kind that helps ease anxiety over self-driving cars, he said. Maps showing passengers what the camera, radar and lidar sensors are picking up can help ease the transition to vehicle-controlled driving.
About 75 percent of drivers in the U.S. said they were afraid to allow an autonomous car to drive itself, according to a AAA study released in March.
"We need to be able to build trust with the passenger," Garbus said. "Seeing what the vehicle is seeing builds trust."
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