A Manitoba dealership group has developed its own system for fully digitized sales done completely online by the customer, eliminating mountains of paperwork and “revolutionizing” the finance and insurance business.
And when the system is made available to other dealers across Canada later this fall it will leapfrog established industry leaders, beating them to market with a fully integrated digital sales system.
Birchwood Automotive Group of Winnipeg says its Simplify system has proven since 2013 it can significantly increase gross profits per vehicle sold.
Birchwood developed the system with long time digital services supplier, Vancouver-based IA-SAL.
While digital technology has become part of the Business Office in most dealerships, for the most part digital tools stick to their respective functions.
So the current operating procedure for most dealerships still entails lots of data re-entry in the presence of the customer, tailored F&I product offerings that have to be done manually and with printouts, and lots more paperwork requiring in-person signatures.