Genesis buyers who finance through the brand’s new captive arm will receive “white glove” treatment befitting a luxury brand, the captive’s parent says.
Hyundai Capital America, which launched Genesis Finance in August, hopes the special treatment will set the Genesis brand apart from its luxury competitors and increase retention.
Genesis owners financing with the captive will have access to “universal agents” who can answer questions and help customers work through problems ranging from billing to titling issues and beyond, Tim Devine, senior vice president of Hyundai Capital America’s dealer services division, told Automotive News last week.
That means one person will be able to assist customers with any questions. They won’t be bounced around from person to person, Devine said. The call centers are in Atlanta, Dallas and Irvine, Calif. As of last week, Genesis Finance had financed more than 300 customers, he said.
Genesis customers “are used to that luxury-brand experience,” Devine said. “We think by minimizing handoffs and giving white-glove treatment, it will help retain them in our brand.”
Genesis Finance joins Hyundai Motor Finance and Kia Motors Finance as the third captive under the Hyundai Capital America umbrella. Dealers are “very, very happy,” Devine said. “They love the idea of having a separate group launching the luxury experience.”
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