Jaguar Land Rover loves to create a bit of drama to draw attention to a new vehicle.
Last year, Jaguar introduced the XF sedan by having a stuntman drive the car across the waters of London's Canary Wharf perched on a pair of cables. At the 2015 Frankfurt auto show, the brand debuted the F-Pace by having British stunt driver Terry Grant speed the crossover onto a 63-foot-tall, 360-degree loop -- and doing a full rotation
Last week, British adventurer Bear Grylls changed the seating configuration of the new Land Rover Discovery SUV while skydiving -- and before his parachute opened. Using the Discovery's Intelligent Seat Fold technology, Grylls changed the SUV from a two-seater to a seven-seater while speeding toward the ground at 125 mph.
The stunt was staged to show that Land Rover's InControl app can work from a smartphone anywhere.
Grylls leaped from a plane with six members of the British Royal Navy Parachute Display Team. After hitting the ground, the seven skydivers climbed into a camouflaged prototype of the Discovery. The SUV will debut on the eve of the Paris auto show this month and will go on sale in mid-2017.