The ultraluxury brands are expanding into SUVs and crossovers, reacting to the growing demand in the United States for these larger vehicles.
The big question is whether the market can support four six-figure vehicles. The makers say yes.
Bentley was the first with its Bentayga SUV that launched this year and will likely spawn a coupelike version.
Aston Martin, Lamborghini and Rolls-Royce all will launch crossovers in the next few years.
Tesla is promising a Model Y crossover, which will be about $40,000 to $45,000 and compete with premium rather than ultraluxury vehicles.
The move into utilitarian vehicles doesn't mean these brands are abandoning their core products or big sedans. Rolls-Royce will redesign its flagship Phantom in 2018. Bentley may launch a low-volume sedan based on the Mulsanne. Aston Martin will replace its Lagonda flagship. And Lamborghini may revive plans for a sedan based on its Estoque concept.
Tesla likely will offer competition to a possible Bentley two-seater with its new roadster due in about two years.
Ferrari is sticking to its sports car roots but has freshened its four-seat grand tourer and renamed it GTC4Lusso. It will launch a hybrid at the Paris auto show, the LaFerrari Aperta.
Maserati's large Levante SUV will cost about $70,000 and compete with premium rather than ultraluxury brands. Maserati has shown the Alfieri two-seat coupe as a concept. The car would compete with the Porsche 911 Turbo and Jaguar F-Type.