The large flagship sedan for Hyundai’s new Genesis luxury brand will have a starting price of $69,050, including shipping, when it goes on sale this month in a lukewarm U.S. car market.
The base 2017 G90 3.3T Premium G90 sedan with rear-wheel drive is powered by a 3.3-liter twin-turbo V-6 engine. Pricing for an awd V-6 variant starts at $71,550.
Customers in the market for a V-8 engine will have to settle for the G90 5.0 Ultimate, which is powered by a 5.0-liter V-8. With rwd, pricing starts at $70,650 while awd starts at $73,150. All prices include shipping.
The G90 enters a U.S. market that continues to favor trucks, SUVs and crossovers over coupes and sedans.
While light-truck deliveries have climbed 8.3 percent this year, U.S. sales of cars have slumped 9.2 percent through August, and demand for large luxury sedans is off 5.7 percent.
“The Genesis G90 not only presents a compelling product offering, but also a unique ownership experience to create value for our customers,” Erwin Raphael, general manager of Genesis in the U.S., said in a statement.
The G90 pricing falls well below many of its targeted rivals.
Pricing for the 2016 BMW 740i starts at $82,295 and 2016 Audi A8 prices start at $82,450. However, the 2016 Cadillac CT6 starts at $64,565. All prices include shipping.
Standard safety and technology features on the G90 include automatic emergency braking with pedestrian detection, driver attention alert, smart blind spot detection with rear cross-traffic alert, lane keep assist and front and rear parking sensors.
Genesis is the first automaker to introduce Amazon’s Alexa-based connectivity, though rivals such as Ford and BMW have promised similar capability in the near future.
The G90 will be available this month, Genesis said. Its smaller sibling, the midsize G80 sedan, is already on sale.