Beginning today, MSN Autos users shopping for vehicles in the U.S. will see search results provided by Autotrader.
Autotrader is partnering with MSN to provide new, used and certified pre-owned vehicles on the MSN Autos website.
Users who enter make and model information into the MSN website will now be sent to search results page branded with both companies’ logos to view matching listings, Autotrader said in a statement today.
“MSN Autos inventory listings powered by Autotrader will increase the breadth of Autotrader’s audience and help deliver on our mission of enabling dealers to connect with in-market shoppers who are searching for their perfect match,” Jessica Stafford, vice president of marketing for Cox Automotive, said in a statement. Autotrader is a subsidiary of Cox.
Autotrader said the partnership will help increase the visibility of dealers’ listings online, a crucial goal in the digital age. The world’s largest car-shopping website said a 2016 study found that 60 percent of the time consumers spend shopping for vehicles is spent on third-party websites and smartphone applications.
MSN Autos provides vehicle comparison tools on its website, in addition to news and reviews.