Google is giving advertisers a chance to make the sales pitches in their search ads more descriptive.
The search giant rolled out changes to its search-ad format in late July that give retailers more characters to work with.
Instead of having one 25-character headline, the new Google AdWords format now has two headlines of 30 characters each that will allow dealerships to write more attention-grabbing headlines. In addition, the description section becomes one consolidated 80-character line instead of two 35-character lines.
Consultancy PCG Research estimates that franchised dealerships spend around half of their digital budgets on AdWords, which amounts to millions of dollars annually. With so much cash going into AdWords, Google says the expanded text ads will help ads "work harder across screens" to reach mobile shoppers who want to know exactly what a business offers before clicking over.